Hidden Worlds exhibit marketing
Our marketing team and curatorial/exhibit team worked closely with the marketing team at LAIKA to craft this new exhibit. When it came to marketing the exhibit, we sought to showcase the characters from their films that had the highest recognition.
While many of the films told the story of dual worlds conflicting and co-existing, the exhibit also told the story of the hidden world that lies behind the painstakingly handcrafted scenes. We leaned into imagery showing the tunnel that connected two worlds in Coraline, often paired with stills or photography of the puppets and sets.
Role
In-house design lead
Tools
InDesign, Photoshop, After Effects, Sketch
Duration
November 2022–April 2023
Team
MoPOP marketing team, LAIKA marketing team
Exhibit opening party: I designed all the digital and print collateral to promote the event as well as the on-screen signage and in-museum event wayfinding.
Photo by Christine Mitchell.
Printed tabletop tents (a new placement that I created design and cut templates for), and one of many, many emails sent to promote the new exhibit.
Digital signage at the museum's front desk to promote the exhibit, along with a static piece on the right that links to a digital map of the museum.
Two oversize printed signs: one at the museum and one at SeaTac airport.
Stills from a few of their films, stitched together as a seamless Instagram carousel using the circular visual motif that we developed for this exhibit.
14' x 48' Lamar billboard placement at Boren Ave & Virginia St.
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