Pop Culture Connections: An Artist Workshop Series
To promote a new series of events that we hadn’t hosted before, I was tasked with creating a visual template that could be iterated on for numerous workshops in the series. This campaign had a very quick turnaround, so we changed our typical process to expedite the rounds of review.
The system I designed allowed for photographs of the workshop teacher’s art to take center stage and to still feel unified as a series that could be added to as future workshops were added.
Role
Sole designer, handlettering
Tools
Procreate, Photoshop, Illustrator, Sketch, InDesign
Duration
March 2023
The series landing page starts with a hero image that displays a photo of the venue with the workshop series logotype overlaid. Further down on the page are more details about each of the individual workshops.
A number of email assets designed for different contexts—the small ones with no title text were for mobile and desktop newsletter inclusions that would be accompanied by title and body copy.
A mockup of the museum’s blog page.
The first two of workshops of the series.
Each series was assigned a bright brand color (often from our secondary and tertiary palette) and a photo highlighting the type of art that would be created at the workshop, courtesy of the resident teacher.
Designed + html’d by Carrie Ambo © 2024 