Ripples of hope postcards
When the COVID-19 shutdown began, it was not long before our sites were feeling the financial impact on physical distancing measures. As part of the response to that financial challenge, we reached out to past donors and contacts in multiple phases, updating them on our work in schools, and letting them know that we were still serving their communities. The letter is offered as a meditative retreat and includes a postcard that the recipient could send to someone else—its own ripple of hope.
Role
Handlettering, illustration
Tools
Procreate, Photoshop
Duration
May 2020
These were mailed out approximately a month and a half after the COVID-19 pandemic shutdown began.
The accompanying letter (to the left of the illustrated postcard) was typset by teammate Laurie Heller.
Print cards
A couple of print cards designed for our sites to send to their affiliates at appropriate times.
These two are bright and celebratory, featuring handlettering and handdrawn elements but adhering to our brand colors.
Role
Design lead, handlettering
Tools
Procreate, Photoshop, InDesign
Duration
May 2020
Both cards handlettered in Procreate.
Holiday cards
The City Year jacket is a symbol that those in the network recognize widely. Designing holiday cards presents the challenge of making something that doesn't feel too winter-y (for sites like Orlando and L.A. who don't have snowy winters) nor religious or denominational.
The cookies I made feature the City Year logo and the jacket in both red and yellow.
Role
Cookie decorating, photograpy, design lead
Tools
Royal icing, HDR camera, Photoshop, InDesign
Duration
Winter 2019
Print iteration of the holiday card. There is also a yellow jacket version to accommodate our California sites.
Additional photos of the cookies that hold the visual theme consistent across channels, but don't use the same layflat layout.
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