One of my biggest goals while at the Museum of Pop Culture was to infuse animation wherever possible in email marketing. The greatest challenge with wanting to include eye-catching graphics and gifs is balancing the weight of the email (How big are the filesizes of the images? How many images are included? Are there different versions for mobile and desktop?) with the punch of the graphics. I worked closely with our Email Marketing Automation Manager to find solutions that helped the graphics feel like an intentional part of the entire email.
Role
Sole designer, motion graphics designer
Tools
Sketch, Photoshop, Illustrator, After Effects
Duration
June 2022–May 2023