Genexa commercials

This client first approached our studio team with the task of creating static demand-side platform (DSP) ads. We saw an opportunity to add value with this client by expanding our service offering as a team to include custom video ads to tie into their static campaign. I started by spearheading the Sponsored Brands video (SBv) placement and starting from the basics with storyboards, drawing from their existing video footage, custom illustrations, and stock footage for two of their products.

Because the client was happy with our initial work, they trusted us to then tackle the 15s and 30s ad spots on streaming platforms (STV ads), and eventually also ran them nationally on commercial TV.