SXSW social

City Year had the opportunity to take part in SXSW EDU, which was the perfect opportunity to share our work in education both at the conference and with a larger online audience.

Our primary goal was not to drive ticket sales or attendance to SXSW, but rather to act as a thought leader in the education sphere. The communications plan that accompanied the visuals largely sought to tease out some of the strategies to improve attendance rates and draw educators in, rather than just announcing our attendance.

Role

Design, animation

Tools

InDesign, After Effects

Duration

Spring 2020

Quote emphasizing the importance of social-emotional learning
City Year AmeriCorps member greeting their students

Part of a multi-image teaser post for Instagram meant to draw educators in to learn more. This post focuses on advice and content (rather than an announcement of our presence at SXSW), and pairs video of our AmeriCorps members greeting their students.

Quick motion piece highlighting the speakers and the session title. This video seamlessly loops.

Quote emphasizing the importance of social-emotional learning
Preview from one of the speakers

Part of a multi-part Instagram Story, including a quick video preview from one of the speakers.