Geo-weighting eGuide

This eGuide was designed to demonstrate a product offering in ownerIQ's portfolio. I worked with a grid as the basis for my spread layouts, created type rules to separate informational hierarchy, illustrated concepts and icons, and helped curate the content to make it more understandable.

The project began as pure copy in a Word document and took on life through the illustrations and type treatment I created. After the PDF guide was created, I also collaborated to create a standard web banner ad set that drove to a gated lead-gen landing page.