Supporting a national organization with hundreds of events is a design challenge in and of itself. Rather than start from scratch for every event, my team worked every year to create starter template files in a variety of themes so that for events, we could quickly populate those templates and build off our previous work.
The intended audience for the “Dusk” theme I designed was one with above-average knowledge of City Year—the geometric lines, elegant serif font and gradient background does not immediately scream ‘education’ to the viewer. One of the unique things about this template is that I created three variants (orange, green, black/white) so that it could be used multiple times for a series of events or over a couple years for recurring events.
Template design, layout design